Founders
Ashish Tripathi - CEO, Head of Engineering
(17+ Years of Experience)
Ashish Tripathi is the CEO and Head of Engineering, bringing over 17 years of industry experience. His expertise lies in designing and executing large-scale technical projects, most notably for globally recognized brands. Some of his key achievements include:
Architecting the Turkish Airlines Loyalty Program: He played a crucial role in designing the loyalty program infrastructure for Turkish Airlines, which is integral to the airline's customer retention and engagement strategy.
Building the Harry Potter E-commerce Platform: Ashish contributed to the creation of the e-commerce platform for Harry Potter, enhancing the online shopping experience for fans worldwide.
Technical Consultant to Vistaprint: He has also served as a technical consultant for Vistaprint, optimizing their digital operations.
Ashish Saretia - Director of Technology
(12+ Years of Experience)
Ashish Saretia holds over 12 years of experience and serves as the Director of Technology. His strong technical background is supported by his work across various industries, with a key focus on retail and marketplace setups. Some highlights of his career include:
Degree from Waikato, NZ: Ashish holds a degree from Waikato, New Zealand, which has shaped his global perspective on technology and innovation.
Architected Retail Setup for AgriBora: He was instrumental in building the retail technology infrastructure for AgriBora, enabling the company to efficiently serve its agricultural supply chain.
Architected a Hyperlocal Marketplace – Yelo: Ashish led the development of Yelo, a hyperlocal marketplace platform, streamlining local business operations and customer interactions.
Worked as Technical Head in NZ Retail: He has also worked as the technical head for a prominent retail store in New Zealand, leading their technology initiatives.
Deepak Shukla - Director of Production and Customer Success
(16+ Years of Experience)
Deepak Shukla is the Director of Production with 16 years of experience, particularly in working closely with clients and managing complex production processes. He has led efforts to enhance quality standards and ensure the successful delivery of projects. Some of his notable contributions include:
Master's from NIT, Bhopal: Deepak holds a master’s degree from the National Institute of Technology (NIT), Bhopal, providing him with a strong technical foundation.
Architected Process for CMM Certification: He led the efforts in designing and implementing the process to achieve Capability Maturity Model (CMM) certification, demonstrating the organization's commitment to continuous process improvement.
10+ Years of On-Ground Client Experience: Deepak has spent more than 10 years working directly with client teams, managing projects, and ensuring delivery meets client expectations.
Together, Ashish Tripathi, Ashish Saretia, and Deepak Shukla form a dynamic leadership team with extensive expertise across technology, production, and client management.
Sahil Thakur – Co-Founder & Chief Product Officer - CPO
(15+ Years of Experience)
Sahil Thakur is a Co-Founder & CPO with over 15 years of cross-domain experience in technology and innovation. Sahil leads the development of ERPNext-based GETPOS solutions tailored for the retail and F&B sectors, focusing on usability, scalability, and digital transformation.
Bachelor of Engineering from SUSCET Mohali, Punjab: Sahil holds a Bachelor's degree from SUSCET Mohali, providing him with a strong technical and functional foundation.
Leadership & Agile Delivery
With a strong foundation in QA engineering, data analytics, and Agile product management, Sahil has successfully led teams across complex software lifecycles.
Sahil's core competencies include product strategy, project feasibility analysis, and end-to-end software quality assurance.
Cross-Domain Versatility
Proven success across Retail, Food and Beverages, Casino, Telecom, and HR domains—enabling faster adaptation, broader problem-solving, and value-driven testing approaches tailored to diverse business needs.
Renowned for his collaborative leadership and analytical mindset, Sahil combines business insight with technical expertise to deliver high-impact products